Our story

Behind the new brand AYTM is the couple Kathrine and Per Gran Hartvigsen who has successfully run the company Gran Living ApS since 2004. Ever since its foundation, the company has designed and imported quality home interior for leading furniture chains and has extensive experience with trend spotting, development of its own designs, and production of interior for the home.  This experience should now prove beneficial in the establishment of AYTM.

Kathrine Gran Hartvigsen said: “We want this, and we think that we can add something new to Danish design!  Therefore, we have invested heavily from the start - which is also reflected in the size of our first collection.  We are so excited to show AYTM to the whole world, and we are confident that customers will be just as excited as we are. “ 


Giving luxurious, Danish design a new perspective for devoted enthusiasts 
who are passionate about individual style and interior design



Continuous expansion of the AYTM style, build a global marketplace for the brand 
to grow in and set standards for style and design


The AYTM Team


We are always interested in inquiries from new talented candidates. For more information have a look at Gran Living's website



Read about our Corporate Social Responsibility policy at Gran Living's website. 

Code of Conduct

Product Compliance and Suitability

We recommend that you do not rely solely on the information presented on our website. Please always read labels, warnings and directions provided with the product before use.

Products from AYTM comply with Danish law and EU legislation. Besides from textiles, products in general comply with US law as well. Outside the EU, however, AYTM does not guarantee and is not liable for compliance or suitability of products with customer’s national laws. As the importer of the products, it is the customer’s responsibility to assess the products against all applicable laws to be sure that the use involving the products complies with applicable national law before marketing of the products.

Trademark & Copyright

International copyright and trademark laws protect all product designs, product names and content included on our Website. Gran Living ApS grants you a limited licence to access and make personal use of our Website and and not to download, except where used for promoting purposes of our brand, nor to duplicate, sell or modify, any portion of our Website without express written authorisation from the Service Provider. These terms and conditions are subject to the laws of Denmark and any dispute related to our Website, its services or these terms and conditions shall be settled by the courts of Denmark.