The AYTM story
The story of AYTM begins by the harbor of Aarhus, Denmark. The roots of the brand are tightly anchored in Danish design, but the sole purpose of its existence is to reinvent and challenge design traditions and give interior fashion a new perspective. AYTM designs reflect simplistic shapes and structures of Scandinavian interior classics but stand out with their bold and internationally inspired colours.
Behind the AYTM brand is husband and wife Per and Kathrine Gran Hartvigsen. The original and dedicated values of AYTM are truly an outcome of their shared experiences and ambitions. After spending a few years in Bangladesh, the couple went back to Denmark with a burning dream to design and import quality home accessories.
In 2004, the couple created Gran Living, which delivers a broad range of private label design products to medium and high-end chain stores in Northern Europe. Finally, in 2015 a life-long dream came true for the passionate couple. The creation of their very own interior design brand saw its light of day. AYTM. The name is a wordplay on the word »item«. It is pronounced exactly as such. The logo is a simple and visual fusion of the letters A-Y-T-M.