The Art of Creating


The art of designing

We are part of the entire design journey right from the first pencil draw. The heart and soul of AYTM rest in our design department, which is located in our headquarters by the harbour of Aarhus. Since the beginning of AYTM we have always asked ourselves how to be different, ensuring originality. The utmost important aspect of our business is to create original, innovative and inspiring collections in high quality.


 Every design and every collection are the product of unique skills and close collaboration. Our team of highly dedicated designers, who each bring their own indispensable talents to the table, work closely together and combine their different backgrounds within industrial, interior and furniture design to create the essence and high standards of the AYTM products. It’s truly a team effort. The design process is dynamic and consists of mood boards, colour swatches and creative minds. Our designers love to travel and the whole world is the inspiration and colour palette behind any AYTM collection, giving each product that international touch.


The AYTM collections are primarily designed by our in-house design team consisting of highly talented designers with different backgrounds and experiences. Each designer brings a unique set of skills to the table, so we are able to create truly unique and original collections that live up to the high standards that are required in the home accessory and furniture industry.


Our design manager, Nanna Gram, who manages the product design team on a daily basis, has years of experience as an engineer, specialized in industrial design. Nanna has worked extensively with product design throughout her career and masters the art of combining form and function in harmony perfectly which is AYTM to the core. Our in-house design team furthermore consists of Charlotte Nøkleby who holds a bachelor in Furniture Design. Charlotte has a brilliant creative eye, is technically very skilled and always in tune with the latest interior trends.


Additionally, we have an in-house graphic designers, Cecilie Andreasen, who is responsible for all graphic and creative aspects of the brand, including the visual style of the AYTM’s marketing materials, packaging & labels and copywriting. Cecilie holds a Master’s degree in Information Architecture & Persuasive Design and is greatly experienced in the area of communication and graphic design.


The most important aspect for us is to give you original, innovative, inspiring collections in high quality. Our entire design team is highly motivated to achieve just that and we feel that each person is an indispensable contribution to the team and AYTM collections.